SUSTAINABILITY
Comfort is the foundation of beauty — feeling at ease in your own skin, in your own form. It’s not perfection, but uniqueness that shines from within. KALYKA products are designed to highlight that uniqueness and make beauty more accessible to everyone.
You can feel each product
With the sense of smell: Perfume has an invisible power. It stirs memories, feelings and desires. This is why every product completes its application experience with a perfume which characterizes it. The perfume leads the way.
With the sense of touch: It takes effort and dedication to see visible results from the application of a cosmetics product. But the touch never lies. The touch is the unerring judge of the efficacy of the product. “My skin is softer” “My skin doesn’t feel tight”. It’s not just the look of the skin but its actual structure is improved. This is why the sense of touch, the most essential sense for the development of cosmetics, is also the most important sense involved in creating brand awareness.
The sense of touch and the sense of smell cooperate, as the perfume of every product becomes its name, which is showcased on the label in braille code.
The quintessence of our products is always the safety and effectiveness of its ingredients. This will always be our approach, no matter what the dominant trends are.
Nature is chemistry. We harness the wealth it offers us through the laboratory, combining it with the latest technologies to ensure that the final result is, above all, safe and effective.
*I wish to thank by heart Mime Sonia Theodoridou from the National Federation for the Blind of Greece, for her pro bono help with braille.