SUSTAINABILITY
The basic prerequisite of beauty is comfort. To feel comfortable “in your skin”, with your figure. Beauty does not stem from perfection, it is rather created and develops from the inside outwards, from aspects that make us different and from hardships that make us strong. KALYKA products are customized to showcase diversity, being made more easily accessible to a big number of people in doing so.
You don’t have to see the product, but you can feel it
With the sense of smell: Perfume has an invisible power. It stirs memories, feelings and desires. This is why every product completes its application experience with a perfume which characterizes it. The perfume leads the way.
With the sense of touch: It takes effort and dedication to see visible results from the application of a cosmetics product. But the touch never lies. The touch is the unerring judge of the efficacy of the product. “My skin is softer” “My skin doesn’t feel tight”. It’s not just the look of the skin but its actual structure is improved. This is why the sense of touch, the most essential sense for the development of cosmetics, is also the most important sense involved in creating brand awareness.
The sense of touch and the sense of smell cooperate, as the perfume of every product becomes its name, which is showcased on the label in braille code.
The quintessence of our products will always be end-product safety and the effectiveness of the ingredients. This will always be our approach, no matter what the dominant trends are. Nature is chemistry. We manipulate its richness in the lab, using modern technology, aiming for a safe and effective result.
*I wish to thank by heart Mime Sonia Theodoridou from the National Federation for the Blind of Greece, for her pro bono help with braille.